It all starts with a domain name.
The most successful businesses use the same set of words and images in all of their customer touch points—on their website, in their emails and order confirmations, on their signs, etc. This is branding at its simplest. And the digital pieces of a brand all spring from a domain name.
Stake your claim: Registering domains related to your big idea or business name keeps others from using those names to pull traffic away from your website.
Take control: With a domain name, you can send customers, friends, and prospects wherever they want—whether that’s a website, blog, social page or storefront.
Protect your rights: Your domain gives you an exclusive piece of digital real estate that cannot be used by anyone else as long as it’s registered to you.
Tips on finding a good Domain Name
Make it easy to remember. This is why many businesses get domains with their business names in them. Some people, including Bob Parsons, even choose their business name after they have a domain they like.
Don’t register one that’s trademarked, copyrighted or being used by another company. This can lead to losing the domain and/or legal problems.
Shorter is usually better because they’re easier for customers to remember.It’s also easier to get matching usernames for Facebook, Twitter and any other social media accounts you have.
Got a local business? Include your neighborhood, city or country in your domain so local customers can quickly see where you are.
Avoid numbers or hyphens. Anyone who hears your web address won't know if you're using a numeral (5) or “five.” If your business name has a number in it, register both versions, with the numeral and with the number spelled out. Dashes are just asking for trouble and generally look unprofessional.