SEO Update - Google May 2020 & More
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Google's recent major Quality Core update rolled out on 4th May, causing more stir in the search results compared to its last two updates. As a result, some sites were rewarded for their overall quality, while some faced losses forplagiarized content, pages with too much downtime, and overall lack of E.A.T. (Expertise, Authoritativeness, Trustworthiness) Signals. Most SEOs were rather surprised, as they weren't expecting an update amid the COVID-19 pandemic. On the other hand, sites that were actually invested in improving their overall E.A.T. Signals were thrilled to be rewarded with higher rankings and more traffic. Not surprisingly, we didn't notice any major fluctuations with our clients’ website rankings. In fact, there were quite a few websites with an improvement in rankings and traffic after this update rolled out. If you'd like to learn more about the winners and losers, refer to this Google doc . Again, it all comes down to quality. On that note, here are a few tips and tricks to boost your sites' quality, keeping in mind that Google's next core update should roll out in about 3 months, if Google follows its regular timeline. Boost E.A.T. Signals for Your Site Visitors & Google's Algorithm Things that will help boost your E.A.T. Signals: Update your 'About Us' page – Rewrite your 'About Us' page, keeping in mind what your customers want. Highlight your business, your experience, and what makes you stand apart from the competitors. Mention if you are a family-owned business, or if you hold any awards or recognitions. Add high-quality, fresh images. Improve your website's downtime – Work on your website's page load speed, specifically your mobile page load speed. See to it that all videos and images on your website load quickly. Run your site through Google's PageSpeed Insights tool . The pages on your site with major content should ideally open within 3-5 seconds. Speed Index should be less than 9 seconds with ads, and 7 seconds without ads. Consider limiting the number of ads, or eliminating them altogether, if they are dragging down your page load time. |
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Add 'Terms of Service' and 'Privacy Policy' pages – These pages give a good impression of your site's overall authority profile. For more on what these pages should include, you can refer to Google's quality rater guidelines . Include sources of reference for all medical/scientific claims – If your website contains any medical, statistical, or factual claims, make sure to link to any relevant data sources. If your users and Google can see proof of the claims you make on your website, it increases their trust. Build up your footer – Typical business information, such as contact details, are often found on the bottom of your site. Be sure this information is there with a current copyright date. Google recommends putting your business’s address in the footer, and this, again, is a sign of trust. To show your expertise, you can also list your awards and accolades here. |
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If you have been featured on any popular media platforms, always list that, as well! You can also add it to your ‘About Us’ page. Include a clear ad disclosure – Give a clear ad disclosure if you are running a lot of ads on your website. A sentence or two, such as, “This post may contain affiliate links”, with a link to your disclosure/privacy policy should be enough. You also want to remember to rel="sponsored" your affiliate links as best practice. Leverage article markup – Using article structured data markup that includes the “dateModified” attribute is highly recommended. This way, Google knows that your content has been recently updated through article schema. Add a small note with the date that the content was updated. This will cover both site users and Google's A.I. Make sure to link to your author's page within your article markup to enable Google to tie the content to the expert who wrote it. |
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Fix site errors – If your site has any technical issues that are holding it back, make sure to remove them as soon as possible. These issues may include broken links, duplicate meta descriptions, chain redirects, broken images, etc. Have a visible call to action – Your call to action is the first thing you want your site visitor to do. It should be visible as they land on each of your pages, and should be short and precise. If you want them to give you a call, say it! - Call Now! Be easy to navigate – Viewing your site from the user’s perspective on both mobile and desktop is vital. Perform a 'user experience' (UX) audit, which can pay huge dividends, considering how heavily focused Google is on their version of 'user experience'. Remove and rewrite thin content – Combine a handful of thin pages to create a solid resource on a particular topic. After that, you should redirect all those URLs to that single page. You can see this in the recent Google hangout video . Verify duplicate content – Check to be sure the content on your website hasn't been used elsewhere. With third party tools like CopyScape, you can quickly find and resolve duplicate content issues. Refer to Google's Quality Questionnaire – Google's August 2019 blog post outlines a big list of questions you can ask yourself to find the areas of weakness on your site. Get high-quality user-generated content – Creating user-generated content is important to encourage reviews for the products you are selling. Have a Q&A feedback section for big resource articles, or prompt positive user comments on your top pages. Not all sites can pull this off, but if you can, there is nothing like it for your page's authority. Read Google's quality guidelines – Take the time to go through Google's Quality Guidelines . This all-in-one document is sure to refine your results. After you are done with all of the above tricks, make sure to review what Google's John Mueller said in his recent Google Webmaster Hangout on ways to recover from the most recent update. Again, if you were affected by the latest update, we can help. Just give us a call, and our search experts will assist you right away. |
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Google recently announced a new initiative called “ Web Vitals ”. This was created to help websites learn and improve their important user experience metrics. If this is new to you, we suggest you read that update first. |
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USER EXPERIENCE TO BE A RANKING FACTOR BY 2021, PROMISES GOOGLE |
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Source: webmasters.googleblog.com/2020/05/evaluating-page-experience.html |
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Within just a few weeks of sharing this news, the search engine giant released yet another information-packed announcement , explaining to users how they would be incorporating these user experience metrics into the upcoming algorithm update, which will be released in 2021. Read how Google plans to calculate these user experience metrics factors in the future: “We're combining the signals derived from Core Web Vitals with our existing Search signals for page experience, including mobile-friendliness , safe-browsing , HTTPS-security , and intrusive interstitial guidelines , to provide a holistic picture of page experience. Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.”
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Google also focuses on making sure that websites do not have any features that annoy users. Here is an example of how certain referenced buttons shift and lead to accidental clicks. AMP will no longer be a 'Top Stories' requirement Google also revealed that user experience will become such an essential factor that the 'Top Stories' carousel will not be limited to just AMP Pages. Rather, there will be more attention on pages with great experience metrics, as explained in the Web Vitals Initiative: “As part of this update, we'll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility. Google continues to support AMP and will continue to link to AMP pages when available. We’ve also updated our developer tools to help site owners optimize their page experience.” Actionable strategy Several studies have proved that better user experience can boost your conversions and your overall rankings. So, get ready to welcome the new update that will revolutionize ranking factors for websites! As always, if you are looking to revamp your website in line with the latest and upcoming Google guidelines, you can get in touch with us for assistance. |
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The pandemic has led to some major shifts in consumer needs and the way business is conducted, and Google is trying its best to accommodate these changes. In an effort to make it as easy as possible for businesses to adjust to the shifting needs, Google has launched several new GMB features and attributes. What are these new features & attributes? Here’s a list of some of the latest GMB features and attributes that have been introduced by Google during the COVID-19 situation: - Online Classes - Online Appointments - Online Estimates - Online Service Bookings - Temporarily Closed - Secondary Hours - COVID-19 Posts - Curbside Pickup - No Contact Delivery - Dine-In - Support Links What you should do next It is recommended that you immediately check your Google My Business listing to see if these new features and attributes are available for your industry. If you need any assistance with this, get in touch with us. |
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GOOGLE ROLLS OUT NEW GMB FEATURES & ATTRIBUTES TO SUPPORT BUSINESSES |
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Source: https://about.fb.com/news/2020/05/introducing-facebook-shops/ |
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In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops, which enables businesses to set up shop on Facebook. This summer, they’re also planning on introducing Instagram Shop for businesses in the US. This move is being introduced as “a new way to discover and buy products you love in Instagram Explore.” Both Facebook Shops and Instagram Shop will enable businesses of all sizes to set up online stores through their Facebook and Instagram accounts. The Idea Behind This Move As per Facebook’s announcement , Facebook Shops is designed to make it easy for sellers to set up an online store that can be accessed by users on Facebook and Instagram. Businesses can choose the products they want to feature, and can customize the look of their online store with a cover image and accent colors. In their own words, “People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.” |
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FACEBOOK & INSTAGRAM WILL NOW LET YOU SELL YOUR PRODUCTS DIRECTLY ON THEIR PAGES |
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If and when customers wish to connect with the businesses to ask questions, get support, track orders, etc., they can do so through WhatsApp, Messenger, or Instagram direct messages. This service is designed to be a mobile-first experience for both sellers and buyers, and is free to use. Final Takeaway During these times, when a strong digital presence is considered a means of survival for almost all businesses, this service is certainly a new avenue worth exploring. If you are into e-commerce and your business has a Facebook page or an Instagram account, you should definitely try setting up your store on these platforms! Need help setting up your store? Get in touch with us for assistance. |
