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Which option is a more worthwhile investment – 360° pictures or still images of products? Perhaps an integration of both is worth considering.
Because every business is unique, there isn’t a universal answer to this question.
There are a few aspects you need to take into consideration:
Several products are suited for 360 pictures, while still images remain a better way to go for others.
Still pictures are for basic one-dimensional items; 360 pictures are ideal for complicated products – ones with multiple dimensions that you can see from all angles and sides.
There are several instances where items that are ideal for 360 pictures should be paired with high-res still imagery.
In such instances, the smartest choice would be to use a 360° picture that displays the entire product alongside still image hotspots. When a hotspot is clicked on by a consumer, a still image with details will be visible.
Spend some time analyzing your goods to establish what types of images are most suitable for each one. To optimize your results, do some mixing and matching with them.
Each customer has their own buying habits. The perception of your products varies depending on the consumer. Some imagery is more effective on certain buyers than they are on others.
Consumer types can be divided into three categories. The images most suitable for them will be different, as far as the purchasing process goes.
These types of consumers understand exactly what they’re looking for. Research has gone into the products they’re interested in. It won’t take them long to decide if they’re going to buy something.
Multiple still images in high quality that display the product as a whole should be convincing enough for them to make a decision.
These types of customers are indecisive about what they desire, and they aren’t that knowledgeable about your goods. They need to be educated for the sake of determining if a product is suitable for them.
These buyers will need to see a number of detailed pictures that showcase a product’s quality and features.
A 360 picture that displays a product from every angle allows consumers to engage with it, and subsequently, help them make a buying decision.
Imagery should be used to offer these types of consumers the information they need.
These types of customers enjoy comparing products. They jump between products and contrast features before choosing one to buy.
To convince these consumers, you’ll need to take your business’ competitive landscape into consideration.
What type of methods is your competition using, as far as product images go? Do their still imagery or 360 photos get a lot of views? Are all pictures in high quality? Is 3D imagery used?
To convince comparison consumers that your product deserves their money, the way you present it must be superior to the way your competition does.
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