Speaker 1: 00:02 This is digital marketing tool talk, never miss out or fall behind on the latest digital tools for social media, SEO content reviews, and the entire digital marketing space. I'm your host, Brandon Hughes. Welcome back everyone. Last week I mentioned we're gonna get into some keyword research tools, so this week the tool that I'm recommending is by Neil Patel. You've probably heard of him. If not, I highly recommend you Google search him. He has a lot of excellent information out there. Well, he has a section on his website called Uber suggest. It's Neil patel.com/uber suggest and it has some really cool functions that will help you with your keyword, our research. So let's get into it. Speaker 1: 00:55 When you first get to his website, you're going to notice it's very clean. It's a very simple, there's just a straight search bar right in the middle asking you to enter a domain or a keyword. And I want to remind you, when you're using these tools to always go beyond just entering your own domain or your own keyword and throw in either competitors or even people that you may be here looking up to, maybe people who are doing a bigger, better, higher quality job than you, that you know, you, you, you want to emulate out there in the space. So you don't just have to look for your information. Definitely a want to look around. But what I did is I went right into that suggestion bar, that search bar, and I typed in digital marketing tools, which is what this podcast is all about. Speaker 1: 01:41 And it pulls up some amazing information for free. It's, this is all free. I, at this point, I haven't even entered an email address, so it's quite awesome. Right off the bat I can see the search volume the, there's an SEO difficulty score, so that kinda tells me, you know, how much effort you're going to have to put into it to rank as far as writing whether it's easy or difficult, there's also a paid difficulty score. That's kind of an estimate of, of what the competition is doing for paid search. So again, the higher the number on that one, the more difficult it will be. And then there's a cost per click a number over there so you can kind of gauge what it's costing. If you're going to be doing some paper click advertising out there, what it'll cost you to get a click. Speaker 1: 02:31 And he has a nice chart in there about the volume kind of shows, maybe some trends on a, on a monthly basis. For my particular search that I'm doing, it's pretty steady December, it really drops off. Who knows? I don't know if that's a seasonal thing or not. But it might be of importance to you, particularly if you're, your service or product is is a seasonal type of thing. Right below that is a whole bunch of keyword ideas as probably about 10 of listed right there. Now you can go to a bunch of different places and get keyword ideas. Well, what's interesting about this section, ESE has a column in there called trend that I find very interesting. And it shows in just a little graph how that particular keyword is trending over time. And for digital marketing tools, 2019, there is a graph that is up and to the right. Speaker 1: 03:29 And so that's really telling me that throughout the year people are searching for fresh content and how they're sorting by fresh is they're entering the year in the beginning of the year, they're not entering it so much, but towards the end they definitely are. So that is just a very interesting trend that I noticed when I was looking into this the other day. So when you put your, your keyword in there, pay attention to that little chart over there and see, see if things are trending over time. And obviously there's a volume, how many people are, how many times a keyword is actually showing up cost per click et cetera. You go down a little bit further and then you have the actual page title with the URL of pages that are ranking for these keywords. So you can click and go right on in and read that article. That is ranking. Speaker 1: 04:29 I mean you want to be there, see what they're doing, see what they're writing about, what platform they're on, and you could just get a whole bunch of ideas right from there. What I like is a third column in is the actual backlinks. So there's a little tab right there and it'll tell you how many backlinks are coming into that page, into that URL. So there's one here that has 61 backlinks that's coming in. Another one that has 76 with about 687 estimated visits monthly. So that is the top dog. So I'm going to go ahead and just click on the back link button there and it'll just take me to all of the sites that are linking to that article that is ranking or the SEO for the keywords that I want to rank for. That's a whole bunch of work right there, that's just done for you. Speaker 1: 05:33 And you could run with that for days. Literally just using SEO keywords, finding out what page is ranking, and then finding out what link. There have been a couple of times I've clicked on show more, I wanted to see more links. And you get hit with a little message and it's asking for your email. He also points out that it's free and all you have to is give your email. So as far as SEO, keyword research tools go, I really suggest you take a look at this one. It's Neil patel.com/uber suggest I only won over like one of the items in the menu bar on the left. There are a whole bunch of other things I've gone through them. They're all free. They show you a whole bunch of information. There's a lot to learn from there. So check it out. If you like what you heard today, please rate, review and subscribe to this podcast. I'll see you on the new school. Flip side. Speaker 2: 06:41 [Inaudible] Speaker 3: 06:43 Sound.
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