Hyperise.com - Personalized email marketing and dynamic imaging
Summary - In this episode I talk about a Hyperise.com as a tool that can take your content to another level with personalized images. Dynamic images add names from email address, logos, website screen shots, and much more. With so many emails being sent to end users you need to stand out just to get opened. Imagine your clients looking forward to the unique content you send out and actually sharing it with others. From selling products and services, informing people about important information, or just engaging. . .
Transcript . . This is digital marketing tool talk. Never miss out or fall behind on the latest digital tools for social media S E O content reviews and the entire digital marketing space. I'm your host, Brandon Hughes. Welcome back, everyone. The other day I got an email from Amazon and within the E mail there was an image that had my name on it, and it really struck me is that's a great way to personalize a content message to customers. So if you are unfamiliar with howto personalize your sales and marketing images and how to add dynamic layers to images, then this is definitely the episode. We're gonna You're gonna want to listen to talk to you about a tool. It's a website, and this one is not free. This one cost you, but it does do some pretty neat things with personalizing your images and the content that you're sending out. It's called hyper rise dot com, so let's talk about it. So dynamic images and dynamic layers goto high prize dot com. You can go onto their front page and they have a little section there, and you could just put your email address in. They have a whole bunch of ads on rotation. They have like a Starbucks coffee cup with someone's name written on it. They also have a couple of people working, and you can see their laptop. And once you put your email in the coffee cup will update with the name that you have before the out symbol. So, for for like me, I put Brandon at local marketing dot com, and after I hit enter Boom, the coffee cup got updated. And then the next image was two people working around a computer, and you could see that the image on the computer was actually grabbed from my website. So this layer of personality of off adding personal touch and personality to your content that you're sending out, I think it's definitely a wonderful touch. And we're all trying to stand out, you know, with email marketing. We're trying to add Emojis, or we're trying Thio, manage our list, get our open rates up higher, increase engagement. So that's why I wanted to talk. That's why when I saw this thing, this website's called Hyper eyes dot com, it's H Y P R I s ee dot com and the link will be in the show notes. I really thought this would be a good tool for a lot of people toe Learn about. So unlike a lot of the other tools that I've mentioned which are free, this one is not. The basic entry level paid plan is $29 a month, and it includes you know, so many impressions. It's like 1000 impressions. So if you are not regularly sending out content like e mails, newsletters or doing ads, Facebook ads are these types of other ads where this functionality would work for you, then this might not be a tool for you, but if you are, then you know how hard it is to stand out. So this might be something you'd want to look at. They jump after that, goes up to, like, $100 a month and then goes up to 300. So it's it's quite a big jump as faras you know what? You might wanna outlay, but I think, um, it's ah, it just adds that personal touch to get people to really take that extra second toe. Look at your images. So not only can you grab the name off of the email or images off of their their website. But you can also grab business logos. You can grab different profile photos that maybe people are using on social media or these other platforms. So I want you to think about sending out an email message and and right now, when I'm doing this podcast, Black Friday just ended. It's actually cyber Monday, the day that I'm recording this. But if you're going to send something out during Christmas, or maybe the New Year's people are getting flooded with information flooded with emails, my email box is just all day long. It's black Friday deals. Cybermonday. We've gotta figure out a way to stand out, especially in the digital marketing space. So if you could send a card out that says, Happy New Year, everyone, you could take it up a notch by saying Happy New Year and then including the person's name or maybe Happy New Year and including their logo. If it's to a business or a copy from their from their website, it's really that that little extra touch that hopefully will get your email read, opened and then red, and then maybe some action will take place. Maybe those sign up for some sort of program that you have or purchase a product or just engage with you and say Thanks. They have map locations. You gonna have locations in there where that's going to do If you do AP screenshots, you can integrate that in as well. I just wanted to share this tool with you because I think it's something that will help a lot of people, especially those who are just cranking out e mails, newsletters or different type of content. If you have used this tool in the past or you're thinking about using it, definitely comment below in this video or email me direct. I'd love to hear about your experience with high prize or if you know of a tool that's similar to this that you've tried. I'd love to know about that one as well. And if it's something that looks interesting, I love toe feature it on the show. If you like what you heard today, please rate review and subscribe to this podcast. If you have a digital marketing tool or tip that maybe you use, or even one that you've created, let me know I'd love to feature it on the show. I'll see you on the new school flip side
